Volvo - Life on Board campaign site

A large campaign site in 22 languages for Volvo's Life on Board campaign of 2005. People could explore all the materials (text, photography, video) from the project by navigating through a 3D rendered city built from tapes, notebooks, boxes, etcetera. The site included a number of documentaries about two interesting people enjoying an interesting conversation while driving through an interesting country in a new Volvo. A large amount of photography was shot of the beautiful locations. The campaign was accompanied by several expandable video banners.

A large campaign site in 22 languages for Volvo's Life on Board campaign of 2005. People could explore all the materials (text, photography, video) from the project by navigating through a 3D rendered city built from tapes, notebooks, boxes, etcetera. The site included a number of documentaries about two interesting people enjoying an interesting conversation while driving through an interesting country in a new Volvo.
A large amount of photography was shot at the beautiful locations. The campaign was accompanied by several expandable video banners.

Awards won:
Gold World Medal at The New York Festivals 2005: Interactive & Alternative Media
Gold Cyber Lion at Cannes Lions 2005: Interactive Campaigns
Silver Cyber Lion at Cannes Lions 2005: Automotive
Silver Finalist at Epica 2005: Internet Sites (Interactive)
Bronze Finalist at Epica 2005: Integrated Campaigns
Bronze Award at Eurobest 2005: Interactive
Interactive Winner at Cresta 2006: Interactive

Client: Volvo
Agency: Euro RSCG 4D
Created by: Refunk
Category: Campaign Site
Date: July 15, 2005
Responsible for: Interaction Design, Visual Design, Motion Design, 3D Design
Software used: Adobe Photoshop, Adobe AfterEffects, Maxon Cinema4D
Additional Credits: 3D World by Lemonade.nl
Back to Top